So, for those of you that follow me, I want to apologise for not being 100% real about me and my business journey.
I’m a huge one for keeping up with the optimism and the positive air, even though sometimes I am extremely stressed and uncertain on things. And the reason I’m being open with this, is that it dawned on me today, when I left my accountants – he’s literally my ‘Ask Jeeves’ – that there are so many of you out there also running your own businesses, or trying to set them up, that are also in the same rollercoaster of a boat. (Sounds more like the log flume but you get the picture).
I want to try and relate and also get some comfort from those who are on the ‘log flume’ journey, knowing that we are in it together.
No one tells you how hard it is; how you suddenly should know everything. Because honestly I have to play about 25 different job roles within my business and, holy moly, I do it quite well but it’s definitely not always a smooth ride.
I encourage, and will always do so, for everyone to follow their dreams and do what they love but I have to be real and say being an “entrepreneur” is probably the hardest career to go down. Definitely the most rewarding but the most challenging.
Key factors to consider or things to have when opening your own business, and ways around them if you don’t:
Some of you may be lucky that we are already surrounded by people who can help benefit our brands and businesses, and if so, GREAT, use them!
Regardless if you know them, and it may be feel awkward, asking for help or for insight when it’s for free should be the first thing on your list to do. And if you don’t… well, NETWORK! There are SO many networking events out there. Get your best clothes on, jazz yourself up and go and talk to complete strangers, because honestly it’s done wonders for me. www.eventbrite.co.uk
So this is sometimes a tricky one. I started my own by initially working and saving, working and saving and working and saving! Then I put that money into the start of this business. Having started and shown promise, I was then lucky to have some help from family to help me progress further!
So if you know someone who can help then great! If not, there are plenty of options – crowdfunding, bank loans, government grants and more. Or work and save as I did. All the options are out there.
The right attitude
Working for yourself can be challenging, SO CHALLENGING, so make sure you REALLY want to achieve your goal. Badly! I’m lucky that I’ve always been that annoying 5.45 am riser, bouncing full of energy, ready to take on the day. But, truth be told, I’m also very disorganised, so it took me a while to really get into a routine for working. You have got to want it to work because if you don’t put 100% effort in… then who will?
And for those of you that are a total whizz at everything with the contacts, the funding and the right attitude, then go be fabulous my friend! But what I’ve learnt is that sometimes it isn’t always possible to have all of those key things.
It’s weird to call myself an entrepreneur because when I started, I was just simply ‘Evie’, creating some cool stuff in the kitchen and selling them! I liked to think of myself more as a creative. It is only until now that I’m trying to grow my business (and oh it’s growing), and since going to E-Spark in Manchester (business accelerator), that I’ve realised that I AM an entrepreneur …and really I need to start acting like one.
Cue briefcase and blazer!
Just kidding. But honestly, it does mean that I have to play the parts of roles that, really, I know nothing about. It means that things are going to get tricky and I can’t just stick to the parts I love. And finally, it means that your motivation and attitude needs to be on fire.
I’m currently reading a book called ‘Create Special’ by Jim Duffey, which I won by the way for presenting the best Pitch in a small competition (smug Evie). And it is amazing! I highly recommend you read it as it’s already providing me with even more motivation.
Enough from me now,