Tag Archives: business

Things I learnt from doing a Food Show

Well hello again,

It’s been a short while since I last posted… as you may know ( or not ) , I attended the free from and allergy show at the Olympia exhibition hall in Kensington, London. Yeah.. I know, big scale things and a long way for little me, BUT I did it! and that’s what has been consuming all my time and energy the last few weeks.
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SO… from this, I wanted to share with you my own experience and what I have taken from doing this.

Firstly, to enjoy every minute. I found I was on a rollercoaster of emotions, as I was running on little to no sleep for the first 2 days of setting up and the first show day… I know. However, I was unbelievably lucky to have my partner in crime helping my for the whole weekend who handled my crazy soul for a whole 5 days, very well. A big thank you again, I couldn’t have done it without.
Once I learnt to let go and just be in the moment rather than worrying if everything was perfect or tasting perfectly, I absolutely loved it. After all, I do love talking…

Secondly, for a food product, packaging is key! I learnt a lot from the friends we made at the show, whether that be customers or other stand holders. Packaging is the main attraction. Unfortunately, you could have a fantastic product but in poorly presented packaging and you’d get nowhere near as far and as fast as if you had eye catching packaging. SO… for me, this is the next step for Raw Bake Station. I hear pouches are the way forward..
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Thirdly, to keep in contact with all the people that you met, again whether that be buyers, consumers or stall holders. Everyone of them will have a purpose and help to flourish your business, especially stall holders. Making friends with people there wasn’t hard, especially when every morning we were both bouncing on in, with a smile on our faces and being (probably annoyingly) energetic as always. These wonderful people are what made the long days so much easier, but not only that, they also gave me some comfort in knowing that I wasn’t alone in all the struggles of starting a business. It’s  so easy to look at someone else’s business or another company and think they’re getting it all right and you’re not. At the end of the day, everyone’s on the same journey, we all have our hurdles and our peaks. Take note of other peoples advice and share your own too. It’s nice to be nice.
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Lastly, to focus on the bigger things than on the smaller things. Moving forward, my main aim of the game is to sort my packaging out and work out a stronger plan. Watch this space!

I’d highly recommend anyone who is in the food world, to get yourselves onto a food show. The contacts, the experience and the future business you create makes it all worth while.

Any questions please feel free to email me !

Much love

Evie X